Getting Web Traffic without SEO!
SEO is a great approach to attract traffic to your website, but it isn’t always enough. If you aren’t an SEO specialist, you may want to concentrate on alternative methods for increasing website traffic.
Assume that all of your traffic comes from SEO. What happens if Google’s algorithm shifts? You run the risk of losing potential clients.
Diversifying your tactics for growing site traffic will help you achieve greater outcomes. Changing algorithms won’t entirely shut down your firm if you have several traffic sources.
To keep your business functioning, you’ll have a toolkit full of optimization tactics. Diversifying your online traffic can also be beneficial in circumstances where search engine optimization isn’t possible.
Step 1.
Marketing with Content
You’ve probably heard the term “content marketing” if you’ve been reading about digital marketing for a time. Simply put, it’s a means to promote your company organically through high-quality content.
Blog posts aren’t the only kind of content marketing. If you interact better with others through audio, consider starting a podcast or hosting a webinar.
Most social media platforms nowadays allow you to publish photographs, audio snippets, long-form text, and videos in a number of formats.
You can try out one or more of these formats to determine which one works best for your target audience. Blog posts, podcasts, infographics, YouTube videos, downloadable PDFs, and other forms of content marketing are common.
Write Awesome Content
Once you know your audience and what they want you can write your killer content.
- Be relevant, succinct, and easy to understand. Nobody has time to read thousands of irrelevant words, so don’t go on and on.
- Have a clear goal in mind. Define your objective: are you writing an informative article or trying to sell something?
- Develop and hone your distinct voice. People can easily detect a phony, so be yourself.
- Create catchy headlines. Make bold punchy headlines that will catch people’s attention.
- Editing and proofreading should be given special attention. Seeing spelling and grammar errors is one of the biggest turnoffs. To assist you, use a tool like Grammarly.
- Make an effort to connect with your readers.
- Include visuals like Infographics and Video or at least pictures. Humans are visual creatures.
Step 2.
Pay per Click Ads.
Content marketing is important, but it may be costly, especially if you employ outsourced authors to write unique, well-researched articles for you.
Most of these projects also take weeks or months to provide results, which isn’t feasible for many businesses.
Why not try sponsored ads if you want faster results with a budget you can manage?
The price you pay.
The real price you pay for each click in your pay-per-click (PPC) marketing campaigns is referred to as the cost per click (CPC).
A visitor engagement with your company’s product or service offering is represented by a “click” on one of your PPC text advertising or display banner ads.
In a PPC campaign, each click indicates a person who is looking for something you have to offer. As an advertiser, you’re paying for this attention, therefore it’s crucial to keep two things in mind:
Firstly, what kind of attention you want and secondly, how much you’re willing to spend on it.
Google, Bing, and Yahoo.
Do you want to know the secret to PPC success?
Relevance.
You can prosper with PPC if you can be useful. The more relevant you are, the more likely you are to be successful. It doesn’t get any more complicated than this.
When we talk about PPC, we’re talking about “paid” advertising. You must earn more money from your traffic than you pay for it in order for your campaign to be effective.
As a result, I advise starting small, constructing a few effective and converting ad campaigns, and then working on scaling up (building new campaigns that follow the same formula).
You can get 100 campaigns to convert well if you can get one to convert well.
You can find out more about PPC campaigns and how to set them up and bidding practices here at the Wealthy Affiliate training site Setting up your first PPC campaign.
Social Media.
Content Marketing Initiatives.
Many content marketing initiatives, such as setting up a social media account, are free. Advertisements, for example, are less expensive than traditional advertising methods.
If you’re just getting started, you can post for free on whichever social media platforms you choose, but you’ll eventually want to invest in an advertising campaign. Why? If you use sponsored advertising, you will get a better return on your investment.
You can find out more information about this and costs in my post “How to use social media for business marketing”.
Step 3
Email Marketing
If you have read a few pieces about digital marketing, you’ll notice that email marketing is referenced in almost every one of them. That’s because it’s still one of the most effective ways to drive traffic to a website.
Email marketing allows you to immediately contact potential customers. It’s the perfect platform for establishing long-term relationships and increasing client loyalty.
You can ask questions, solicit comments, introduce soft sales, and urge clients to make a “big buy” by posting questions, soliciting input, and introducing soft sales.
Unlike a normal PPC or article marketing campaign, email marketing allows you to reach consumers over and over again.
You basically work once to get the lead (the initial expense, whether it’s time or money), and then you may contact them as many times as you want…for free.
You can find out more at Wealthy Affiliate “Email marketing, getting started guide”.
Step 4.
Link building and backlinks.
When marketing teams talk about SEO, link development is often one of the first things that come to mind. The algorithm favors your website and raises its position on the search page when credible websites connect to your material.
Be careful as not all external linking policies are the same. This is what John Mueller from Google said about backlinks to Wikipedia.
Google’s John Mueller said on Reddit that links from Wikipedia not only have no SEO value but also those links “will do nothing for your site” from a Google search perspective. In fact, John said all you are doing is “creating extra work for the Wikipedia maintainers who will remove your link drops.”
Back in 2007 Wikipedia nofollowed all external links to try to reduce spam on the site. Well, I am not sure if it reduced spam or not but the links probably do not pass any link weight in terms of Google’s algorithm.
John said on Reddit “Randomly dropping a link into Wikipedia has no SEO value and will do nothing for your site. All you’re doing is creating extra work for the Wikipedia maintainers who will remove your link drops. It’s a waste of your time and theirs. Do something that’s useful in the long term for your site instead, build something of persistent value.”
So not only is it a waste of your time, you are also wasting the time of the Wikipedia editors.
I should note, that DuckDuckGo appears to count links from Wikipedia.
Forum discussion at Reddit.
That’s all well and good, but there’s more to links than trying to raise your SEO score.
Did you know that link building, rather than SEO, can help you improve online traffic?
Link building for brand recognition is a process in which you concentrate your efforts on broadening your reach, exposing your material to new audiences, and generating buzz about your company.
This isn’t just a throwaway link in a blog post. Link building for brand awareness requires more time and effort, but the return on investment is well worth it thanks to the high-quality leads you’ll receive.
You can read more about linking strategies and Anchor texts on my website post, ” What are Anchor Texts?”
Step 5.
Guest blogging
Guest blogging is a powerful traffic-driving approach for expanding your brand’s reach by leveraging someone else’s readership.
Consider what you could achieve if you could get your articles in front of a large audience in your niche. What kind of traffic could you get to your website?
What makes you think someone might want to publish your work?
Everyone is on the lookout for high-quality material. People are generally willing to publish your well-researched, helpful post on their website if you supply it for free. After all, it’s free advertising for their target group.
And this will allow you to reach hundreds, if not thousands, of new people, many of whom may become long-term customers.
It’s a win-win situation, but you must approach it with caution.
How to find guest blog spots.
Begin by looking for blogs and media outlets that publish information related to your industry.
Use the following search keywords to view more specific results if you want to identify blogs in your business that accept guest blog posts.
- Name of your niche + “write for us”
- Name of your niche + “submit guest post”
- Name of your niche + “sites that accept guest posts”
- Write guest article + ‘name of your niche” + blog
You can also look for biographies of specific companies and bloggers on the internet. Their online profiles almost often provide a helpful list of sites where they’ve been requested to guest post. This will save you a lot of time in finding your own blog opportunities.
Guest authoring
And the same holds true for your own website. Find a guest author who is popular in your niche and ask if they would like to contribute to your posts.
Look for these people on your social platforms like Facebook. Linkedin or Quora and so many more. Make sure they are relevant to your niche and see if they are largely followed by others.
Once they have written the post, check it to make sure there are only relevant links and the content is in line with your opinions.
I recently had a moderator of a large Facebook group give me a 3000-word post ( which I edited with his approval) and posted.
This can be a cheap and easy way to get your name and website in front of a lot more readers.
Conclusion
So is SEO dead, definitely not. But it is handy to have a plethora of online strategies to help you create a successful digital marketing plan to drive traffic to your website.
Whether you utilize one of these methods alone or all of them together, they can completely change the way you attract readers and potential customers.
My opinion is if you use the above tactics and include good SEO strategies, you will be ahead of the pack and reap the rewards sooner rather than later.
The important thing is to focus on your niche and try to give the best advice possible and keep writing every day.
Author and owner of Kool Affiliates.
