How to advertise on Duck Duck Go.

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What is Duck Duck Go?

Duck Duck Go bills itself as a Google Search alternative that protects your personal information from web trackers. This is how it goes. 

You’ve seen the unpleasant side of internet tracking if you’ve ever searched for something online only to have ads come up on virtually every site you visited for the following month. 

Duck Duck Go is a search engine that promises not to monitor you and keeps your search history private.

What exactly is Duck Duck Go?

Duck Duck Go is a search engine with a mobile browser app and a desktop application that aims to protect your personal information as you explore the internet. 

It promises to make your searches private and anonymous, as well as provide built-in tracker blocking, making it more difficult for websites to collect information about you.

Encrypted Searches.

Duck Duck Go searches also connect you to encrypted versions of websites whenever possible, making it more difficult for others to see what you’re looking at online. 

Other search engines may offer both encrypted and unencrypted alternatives in this case, but the default isn’t always the privacy-friendly option. Duck Duck Go eliminates the need to navigate to encrypted connections manually.

External trackers are also aggressively blocked by DuckDuckGo when you’re online.

Advertising on Duck Duck Go.

It’s a common misconception that search engines need to monitor you in order to make money from web searches. When you enter in a search keyword, Duck Duck Go may display an ad, based solely on that term. If you key in “cat,” for example, you’ll get a cat ad. Because it is based on the keyword rather than the person, there is no tracking involved.

On Duck Duck Go, advertising appears in the form of sponsored links that display the above search results. Duck Duck Go protects your privacy while you view ads, and Microsoft’s ad network manages ad clicks.

How do I advertise on Duck Duck Go?

Because Duck Duck Go is a Microsoft associate, its ads are distributed through the Bing Ads interface and network. This means you can set up your Bing Ads to appear when people search on DuckDuckGo.

Here is a training resource to help you set up Bing Webmaster tools.

Visit Microsoft Advertising to advertise on Duck Duck Go. When you create a Microsoft Advertising account, your ads will be automatically rotated across all of Microsoft Advertising’s distribution channels, including Duck Duck Go. 

Perform the following steps to double-check that your ad is set up to run on Duck Duck Go:

  • Click Campaigns once you’ve signed into Bing Ads.
  • After that, click on the name of your campaign.
  • Then, on the name of your ad group, click. Select the Settings option.
  • Ad distribution by clicks.
  • Then, at the bottom, click Save to finish.

You can check out more at Duck duck go on ” Advertising” 

How much does it cost?

Duck Duck Go can’t match Google’s size, but it can match Google’s advertising expenses. Because of the large number of people advertising on Google, there is a lot more competition. 

As a result, the cost per click has increased significantly. Duck Duck Go, on the other hand, has fewer competitors, resulting in a lower cost per click and a higher return on ad expenditure.

For target phrases, the cost per click is literally ten times lower than Google – $0.41 per click vs. $4.93 per hit.

See more about PPC and costs in my post

How to use social media for marketing

My opinion.

However, you will most likely have to contend with a -80% reduction in click volume. I’m not sure if it’s worth your time and effort, especially since I don’t have any long-running campaigns that could provide useful feedback.

DuckDuckGo may be worth a try if you have a big investment in persistent PPC marketing and a consumer demographic with privacy concerns.

Duck Duck Go Demographics.

Users of Duck Duck Go are skeptical about advertisements, monitoring, and privacy. That isn’t to say they despise commercials; rather, they utilize DuckDuckGo as a result of the terrible behavior of other advertisers. 

So pay attention to your messaging, as well as the targeting settings on your website/browser and your privacy policy.

The DuckDuckGo search engine is also well-liked among mobile users. It has been downloaded over 10 million times from the Android app store since its release. 

While the total number of downloads isn’t available on Apple’s app store the software received at least 400,000 downloads in February 2021 alone. It has good ratings on both platforms, with a 4.8/5 average across the board.

Duck Duck Go’s search volume

It obviously isn’t as high as Google, Bing, or Yahoo’s.

Between 2015 and 2020, the number of searches on DuckDuckGo grew steadily until a huge increase occurred between July 2020 and January 2021, from 63 million to 98 million searches per day on average. 

Since then, the search engine has been utilized more than 94 million times every day, solidifying DuckDuckGo’s popularity.

Now at the beginning of 2022, Duck Duck Go receives over 3 billion monthly searches and 5 million monthly downloads. 

Every day, Google receives more than 5.5 billion search inquiries, totaling more than 2 trillion each year.

It will take longer to test your campaigns, and you won’t be able to scale them as rapidly. However as stated before if your market is concerned about privacy, this may be a great platform to use.

Duck Duck Go market share 

The bounce rate is only 8.3 percent.

The bounce rate is the percentage of visitors who come to a website and leave without visiting any other pages other than the landing page. 

Duck Duck Go has an extremely low bounce rate, especially when compared to Google’s 20.5 percent, indicating that it has a higher user engagement rate.

More people staying means eventually your users’ experience will lead to a higher conversion rate for sales.


DuckDuckGo has grown from a basement project to a rapidly growing search engine and a staunch supporter of user privacy. 

Although advertisers and consumers first thought that setting their sights on becoming the top search engine was an unrealistic objective. 

More and more individuals have become aware of DuckDuckGo’s privacy regulations, and this search engine is likely to gain even more traction and continues to produce ever-increasing user figures.

If your marketing strategy includes privacy protection, this platform may work extremely well for you.

Stephen is the author and owner of Kool Affiliates, bringing ideas and advice to those who want to make money online.

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