How To Increase Website Sales Astronomically.
Increasing a website’s sales by 200% or more is a challenging but achievable goal. You need to have a strategic and integrated approach that combines SEO, PPC, and email marketing. Here are some steps you can take to optimize your website sales:
1. SEO: Search engine optimization (SEO) is the process of improving your website’s visibility and relevance for organic search results. SEO helps you attract more qualified traffic to your website, which can lead to more conversions and sales. Some of the best practices for SEO are:
Conduct keyword research to find out what your target audience is searching for and how you can rank for those terms.
- Optimize your website’s performance, security, and accessibility to provide a fast, safe, and user-friendly experience.
- Create high-quality content that matches the search intent of your users and provides value, information, or solutions.
- Build backlinks from authoritative and relevant websites to boost your website’s credibility and authority.
- Monitor your SEO performance using tools like Google Analytics, Google Search Console, or Moz.
Find out more about this at “Why SEO rankings are important for your website“
2. PPC: Pay-per-click (PPC) is a form of online advertising where you pay a fee every time someone clicks on your ad. PPC helps you reach your target audience at the right time and place, and drive them to your website or landing page. Some of the best practices for PPC are:
- Set clear and measurable goals for your PPC campaigns, such as increasing traffic, leads, or sales.
- Choose the right keywords for your ads based on your audience’s needs, preferences, and behavior.
- Write compelling ad copy that highlights your unique value proposition, benefits, and call-to-action.
- Use ad extensions to enhance your ads with additional information, such as site links, callouts, or reviews.
- Test and optimize your ads and landing pages to improve your click-through rate (CTR) and conversion rate (CR).
Read more about PPC and conversions at “ How to boost website clicks and conversions“
3. Email marketing: Email marketing is a form of direct marketing where you send personalized messages to your subscribers or customers via email. Email marketing helps you build relationships with your audience, nurture leads, and increase loyalty and retention. Some of the best practices for email marketing are:
- Grow your email list organically by offering incentives, such as free trials, discounts, or ebooks.
- Segment your email list based on criteria such as demographics, interests, behavior, or stage in the buyer’s journey.
- Craft engaging subject lines that capture attention and entice opens.
- Design responsive and attractive email templates that match your brand identity and style.
- Deliver valuable and relevant content that educates, entertains, or persuades your audience to take action.
- Track and analyze your email marketing metrics, such as open rate, click rate, bounce rate, or unsubscribe rate.
According to some studies, email marketing has the highest return on investment (ROI) among all digital marketing channels. However, this does not mean that you should neglect SEO or PPC. In fact, you can use email marketing to boost your SEO and PPC efforts by:
- Sharing your content through email to increase traffic, engagement, and social shares.
- Earning backlinks through email outreach to authority sites in your niche.
- Creating segmented email lists based on your PPC campaigns to deliver personalized offers.
- Setting up an email sign-up form as your primary conversion goal for your PPC campaigns.
By combining SEO, PPC, and email marketing in a synergistic way, you can increase your website sales by 200% or more. However, you need to have a clear strategy, consistent execution, and regular evaluation to make it happen.
Find out more here at “How to Create a Successful Email Marketing Campaign“
How To Collect Email Addresses Fast.
- Use an email lookup service that can find email addresses based on a person’s name and website. Some examples are Hunter, Voila Norbert, GetProspect, and Findymail. They offer free trials or plans, but you may need to pay for more searches.
- Use a guess and test method that generates possible email addresses based on common formats and verifies them. You can use tools like Email Permutator Tool or Name2Email to create a list of email variations and then use tools like MailTester or VerifyEmailAddress to check if they are valid.
- Use Twitter’s advanced search to find tweets where people have shared their email addresses. You can use keywords like “email me”, “reach out”, “work from home”, “improve your life”, etc., and filter by date, language, location, etc. You may need to scroll through a lot of tweets to find the ones you want.
- Subscribe to your target’s mailing list if they have one on their website or social media. You may be able to reply to their newsletters or emails and start a conversation. You can also use tools like Email Extractor or Email Hunter to find email addresses from websites.
- Reach out for an email address on Twitter or other social media platforms where your target is active. You can send them a direct message or mention them in a tweet, asking for their email address politely and explaining why you want to contact them.
- Ask for a personal connection or referral from someone who knows your target or works in the same industry or niche. You can use tools like LinkedIn, Facebook, or Meetup to find mutual contacts or groups, and then ask them to introduce you or share the email address of your target.
Other Methods to Increase website sales.
Yes, there are other methods you can use to increase sales, such as:
- Updating old posts: You can refresh your old content by adding new information, images, videos, or examples. This can help you improve your SEO ranking, attract more traffic, and generate more leads. You can also repurpose your old content into different formats, such as podcasts, infographics, or ebooks, and share them on different platforms.
- Including backlinks: You can link to your own relevant pages within your content to create a strong internal linking structure. This can help you improve your site navigation, user experience, and SEO authority. You can also link to external sources that provide value or credibility to your content. This can help you build trust, relationships, and referrals with other websites in your niche. You can also read “How to Build Website Traffic with Backlinks“
5 great Examples of what to do correctly.
One of the best ways to help you learn is to observe people and businesses who have been successful in the industry. this is something I do, and I strongly recommend it. I look at the keywords they choose, and where they place their links. I also look at the style of writing they use and the simplicity or not of the language.
Here are five examples of people who have great websites that can be used as examples of great salespeople and sites:
- Gong.io: Gong.io is a revenue intelligence platform that helps sales teams win more deals. Their website is sleek, modern, and engaging, with clear value propositions, social proof, and calls to action. They also have a popular blog that covers topics related to sales, marketing, and leadership.
- Heinz Marketing: Heinz Marketing is a B2B marketing and sales agency that helps clients generate demand, pipeline, and revenue. Their website is professional, informative, and persuasive, with case studies, testimonials, and awards. They also have a blog that provides insights and best practices on B2B marketing and sales.
- Jill Konrath: Jill Konrath is a sales strategist, speaker, and author of several bestselling books on sales. Her website is personal, compelling, and authoritative, with videos, podcasts, and resources. She also has a blog that offers fresh sales strategies and tips for sales professionals.
- HubSpot Sales Blog: HubSpot is a leading CRM platform that offers software and services for marketing, sales, and customer service. Their sales blog is one of the best sources of information and inspiration for salespeople of all levels. They cover topics such as sales skills, techniques, tools, trends, and more.
- Shopify: Shopify is an e-commerce platform that enables anyone to start, run, and grow an online store. Their website is simple, elegant, and powerful, with features, benefits, and success stories. They also showcase some of the best e-commerce website design examples in different industries and niches.
3 Great Affiliate Marketers.
Affiliate marketing, as we know, is a form of online marketing where you earn a commission by promoting the products or services of another company or person. Affiliate marketing can be a lucrative and passive source of income if done right. Here are three of the best affiliate marketers and what they have achieved:
- Pat Flynn: Pat Flynn is one of the most popular and successful affiliate marketers in the world. He is the founder of Smart Passive Income, a website, and podcast that teaches people how to make money online through various methods, including affiliate marketing. Pat Flynn earns over $100,000 per month from his affiliate partnerships with companies like Bluehost, ConvertKit, Teachable, and more.
- Michelle Schroeder-Gardner: Michelle Schroeder-Gardner is the creator of Making Sense of Cents, a personal finance blog that helps people learn how to save money, pay off debt, and earn more income. Michelle Schroeder-Gardner makes over $50,000 per month from her affiliate marketing efforts, mainly from promoting products like Bluehost, Survey Junkie, Swagbucks, and more.
- John Crestani: John Crestani is an internet entrepreneur and affiliate marketer who specializes in teaching people how to create an online business from scratch. John Crestani runs several websites and YouTube channels that offer free and paid courses on affiliate marketing, digital marketing, and online business. John Crestani makes over $500,000 per month from his affiliate marketing ventures, mainly from promoting products like Clickbank, ClickFunnels, Nutryst, and more.
If you join a platform like Wealthy Affiliate you could become an affiliate star.
You do not need a credit card and it is free to look around.
if you do decide to go ahead and join, the rates are very reasonable and you get amazing training as well as 2 free websites.
Final Thoughts.
The competition in any area these days is much more than before, and we need to put in place any and all marketing options that we have. We are lucky that we have AI, as it can carry out so much of the grunt work that took up our time previously.
So please make the most of the tools at your fingertips to help you get ahead in today’s business world.
Steve
Follow me on Quora and also follow me on Linkedin
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