The Customers Purchasing Cycle
Did you know that a user goes through a number of decision-making processes before opting to purchase a good or service?
The client buying cycle or purchase journey are terms used to describe this in marketing. Yes, the customer recognizes a need or issue during their shopping journey and searches for a solution while weighing their options.
You should pay close attention to these stages and the advice in this piece if you want your prospects to turn into clients.
This is true for both the online and offline shopper. However, in my opinion, even though in a lot of cases it is an unconscious decision, I believe it to be more related to online sales.
Understanding The Customer.
You need to be aware of the Customer Purchase Lifecycle’s 5 steps of awareness and its three most crucial phases of acquisition. These are often the determining elements that determine how likely a potential consumer is to convert to a paying customer.
You will understand how to approach the customer at each level more effectively the more you comprehend these phases. Treat people how you like to be treated, building trust through honesty is the most important thing
And in doing all these things we help them make the final purchasing decision.
The 5 Steps from Awareness to Acquisition.
Taking each of these steps one at a time we will help the customer in their progress along the purchasing cycle.
1. Awareness of Need
During this phase, a consumer becomes familiar with a company’s goods or services for the first time. Social media, advertisements, word-of-mouth from friends, or other sources may have helped spread the news.
The best help you can provide here is to establish a connection between your brand and a present or potential demand, regardless of whether the buyer has an urgent need for the good or service. You can do this by explaining the benefits of the product or service which is being shown. (This shows the importance of explaining any benefit to any product or service shown on your website).
2. Learning Phase
People enjoy learning before making purchases and are eager to learn more about a certain subject, but they might not yet be aware of a product.
Although some purchases are more spontaneous than others, consumers research a topic before they consider making a purchase, and this “researching” is done through a variety of channels.
These might include news websites, magazines, personal interactions with celebrities, Facebook, Twitter, Google, and television.
People naturally migrate to the web when looking for information and this is where you will find most of those who are doing their research.
The Best Way to Help at this Stage; The best help you can provide during this stage is to sign individuals up for your mailing list or get them to follow you on your social media accounts (Facebook, Twitter, Google, etc).
From there, you can try to guide them through the remaining steps since you are unlikely to make a deal right away. People are more likely to return to your site later if you can keep them interested in your content or products at this stage.
3. Decision Phase
Some customers already know what product they’re going to buy and they want it right away. However, most people will go through a choice phase where they investigate a variety of goods and services and select the one that best suits them.
Reviews and the unique viewpoints of others might easily sway a person’s decision. Here is where a skilled Internet marketer can intercept someone, highlight a few high-quality, related products, and present a persuasive review to influence a choice.
At this stage, most consumers are using their preferred internet resources to find product reviews or further product information, whether they are reading blogs, conducting research on Google, asking friends on Facebook, or tweeting.
One of the best ways to help at this stage: This stage provides you an opportunity to pick up some extra clients. You can “review” the persons goods and services that they are looking at.
Quite often people like to look at “negative reviews” where a product or service is debunked. There are a lot of “debunk” products available in practically every industry, so if people are occasionally looking for unfavorable evaluations, you may also take advantage of them. Review, scam, comparison, information, and versus are common keywords in this phase (comparing one product to another).
If your review makes them feel at ease and you can quickly establish trust, people are quite inclined to make a purchase at this point.
4. The Purhase Stage.
The consumer has now decided on what they wish to buy and is prepared to make a purchase.
One last barrier that may present itself now is the actual difficulty of purchasing the goods. For example, making a purchase is more challenging when there are difficult-to-navigate areas for adding credit card, shipping, and delivery details.
Then again we as content writers have no control over these factors. At this point, the aim of content writers is to ensure that their writing is error-free. It must be easy to read and grasp and the grammar and spelling must be impeccable.
Customers will probably give the item and its copy one last glance and read through. If they like what they see, re-reading it will justify their decision and they will go ahead with the deal and not suffer from any buyer’s remorse.
How to help at this stage? The ultimate objective is to help someone reach this stage, whether you are able to do so by manually guiding them through the process or by catching people during the decision-making process and assisting them in making a purchase.
This is the best stage to catch someone in, but it is the most difficult to hunt these “ready to buy” people from, thus the reason we provide a sales funnel for customers to follow.
Customers who purchase goods from e-commerce websites turn into marketing assets. They are likely to return to the same website they trusted when they first purchased their goods to buy other things, or they may buy the exact same item when the need arises.
More significantly, they will probably talk about their experience of shopping online. They may talk about what they purchased and who they purchased it through on social media, for instance. They might also express how happy and content they are with both the shopping procedure and the finished item.
The goal now that a new customer has been gained is to assist them in finding satisfaction and value in the goods and services they purchased.
In order to help with consumer satisfaction and deal with any issues that may develop, you can do a follow-up email or satisfaction survey.
Studies have shown that keeping current customers is more cost-effective than finding new ones, hence customer retention is crucial.
Any or all links on this site may be affiliate links, and if you purchase something through those links I will make a small commission on them.
There will be no extra cost to you and at times due to my affiliation, you could actually save money.
You can read our full affiliate disclosure here.