What Is the Rumble Video Platform?

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What Is Rumble?

Compared to similar sites, Rumble is still quite small and not long out of its infancy.

Founded in 2013 by Canadian technology entrepreneur, Chris Pavlovski, the site is self-described as an online video platform, web hosting and cloud services business.

It’s layout is similar to the US video giant YouTube, which launched in 2005, but the two platforms have very different approaches when it comes to monetisation, algorithms and user content restrictions.

Rumble has marketed itself as an “open platform” where content creators are invited to “speak their truth” without fear of censorship or hate speech. (Source; itv news)

ITV News

YouTube vs. Rumble.

I have a YouTube channel but have only poked around with it like a little boy poking around a fireplace with a stick.

I found it difficult to believe that there was an opportunity to make a lot of money because of the entrenched competition and my late arrival on the scene.

Maybe this is why people are becoming enthusiastic about “Rumble.” Because they can see there is a way to monetize content in an easier way than YouTube.

Check out here… “How to Make Money on YouTube Shorts”

Or how you can grow your YouTube channel with “Tube Buddy”


My initial thoughts were I found the whole setup quite confusing and not laid out in any systematic order. Especially when I discovered the “battle” features.

Developer’s Description

If you love viral videos, you’ve come to the right place. The FREE Rumble app is a simple way to earn daily cash prizes by watching, uploading, and voting on the best viral videos.

By joining Rumble and uploading your best viral videos, you have an opportunity to challenge the world, quickly build followers, and make money at the same time.

How it works:

– Vote on your favorite and not-so-favorite videos by swiping right, or left respectively

– Earn tickets with every swipe and increase your chances of winning the daily cash draw

– Increase your chances of winning the daily draw by uploading your own content, and inviting your friends to play the game

– Check back every day at 9 PM EST to play again and win money

OR, and the “or” sounds much better. just do your own thing and choose what “Rumble Video Licencing you need.


This too is not necessarily the easiest thing to understand but you must do it for both ownership and payment options.

Ok, let’s look at the Rumble Video Licencing measures.

Rumble Video Licencing.

You should understand the Rumble Video Licenses and how they operate before you post your first video on the platform. Unlike YouTube and other video sharing websites, Rumble offers four distinct video licenses.

Understanding the Rumble video licenses is crucial before you upload your first video, as they can also be rather confusing.

The functioning of the Rumble video licenses is explained here.

1) Video Management.

The video management option is the first license option. By selecting this option, you are granting Rumble complete control and ownership of your videos. Rumble is going to be your video owner and management company.

YouTube and any other social media site they choose to use will host them. Additionally, they are free to sell your videos—or portions of them—to whoever they choose. Your videos’ ad revenue on all the platforms that Rumble uploads them to will be paid to you.

90% of the YouTube ad revenue and 60% of the ad revenue from other platforms that Rumble uploads your videos to will be given to you.

This is a 50 year contract and extremely difficult to get out of, so think carefully before “signing on the dotted line”.

2) Video Management Excluding YouTube.

“Video Management excluding YouTube” is the name of the second license option. The only difference between this option and the Video Management option is that Rumble won’t upload your videos to YouTube.

Apart from that, however, it functions in the same way as the Video Management Option. Your videos remain under the ownership of Rumble, your video management company, with all rights and powers reserved. Your videos’ ad revenue on all the platforms that Rumble uploads them to will be paid to you.

When Rumble uploads your videos to platforms, you will receive sixty percent of the ad revenue those videos generate.

This is also a 50 year contract so put the thinking cap on before signing up.

3) Rumble Only.

Rumble Only is the third license option available. This function is comparable to YouTube. Your videos remain fully owned and under your complete control. Your videos will only be available on the Rumble platform, and Rumble will not be your video management company.

You are allowed to post your videos on YouTube and any other website you choose. Ads that appear on your videos, much like those on YouTube, will bring in money for you. On Rumble, you will receive 40% of the ad money that your videos generate.

Based on my research, Rumble offers a payment ranging from 50 cents to $10 for every 1000 views. Depending on your niche and the performance of your videos, this might occasionally be higher. This is, in my opinion, the best option if you want to maintain ownership of your videos.

4) Personal Use.

Personal Use is the last and fourth license option. If all you want to do with your videos is share them with subscribers or your close friends and family, this is your option. If you select this option, your videos will only be shared with your subscribers or anyone who has access to the links to your videos. You will still retain all rights and control over your videos.

You won’t be able to search for or view your videos on Rumble. If you select this option, you won’t be able to monetize your videos either. If you have a subscriber-only website or are sharing with family and friends, this option would be great.

Final Thoughts on Licencing.

After you understand them, rumble video licenses are actually not that bad, despite their initial confusion. Every choice must be carefully considered.

Although my personal favorite is option number three—Rumble only—you might conclude that it makes sense to delegate your monetization efforts to Rumble since they might be more skilled at it than you are.

Is Rumble Friendlier?

Rumble is a video-sharing website that claims to be more supportive of free speech and content creators than YouTube. Although it has been around since 2013, it gained more notoriety in 2020 after some well-known figures from alternative and conservative media switched to it, complaining about YouTube’s unjust monetization practices and censorship. Rumble also offers live streaming and an app for aggregating news.

But does Rumble represent a threat to YouTube, the dominant player in online video? Depending on how you define success, yes. Rumble has about 31 million monthly active users, compared to YouTube’s 2 billion. Compared to Rumble’s $1.6 million in revenue in 2020, YouTube made $19.8 billion. Rumble’s content library is far smaller and less diverse than YouTube’s, and its user interface and video quality are inferior to YouTube’s.

Rumble does, however, have a few advantages over YouTube. While YouTube keeps 45% of the ad revenue, it offers its creators more generous terms for revenue-sharing, taking only 10%. Additionally, it allows more contentious and specialized topics to be discussed due to its laxer content moderation policies. It has drawn a few devoted and active followers who appreciate its unique viewpoint and sense of community. Additionally, it recently teamed up with some well-known figures with millions of followers and influence, like Dan Bongino, Glenn Beck, and Donald Trump Jr.

Therefore, even though Rumble is still far smaller and less popular than YouTube, it does provide some competition and a threat to YouTube’s hegemony. It might be appealing to some viewers of online videos who are angry about YouTube’s rules and procedures. Additionally, it might compel YouTube to reconsider some of its choices and enhance its offerings. It remains to be seen if Rumble can continue to grow and be relevant in the long run, but it is undoubtedly a platform worth keeping an eye on.


Competition means a healthier environment for all. With the introduction of a (relatively) new video platform, it can only mean good news for content providers who like using video.

I will be using both platforms and will be using a mix of the monetization offers from Rumble. I will be interested to see how well Rumble can monetize content and will be trying one or two videos with the first licensing option.

Whatever you decide, I wish you the best of luck on your new video platform if you decide to try it out.

If you like this content you may wish to check out some of my other blogs about A.I on my A.I website A.I Tech Warrior.

Steve Hey

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