Snackable content is straightforward, brief, and readily digested information that is well-suited for social media sharing and passive consumption. It can be posted frequently, has a tendency to be visually appealing, and often serves to support broad-based campaigns.
It’s natural to assume that producing short-form material is simpler than long-form content, and in some respects, this is undoubtedly true. However, creating snackable material has a variety of unique challenges and approaches. Compared to long-form content, it is a separate game with distinct rules, and its potential rewards might be more immediate and far-reaching.
Snackable content is intended to provide instant enjoyment or enlightenment, inspire social sharing, and generate new leads as a result. And some content delivery methods make that procedure exceptionally easy.
Here are four of the simplest, most plain forms for snackable material that, if done properly, can produce worthwhile, profitable results.
Types of Snackable Content
These bite-sized pieces of content can come in a variety of formats, some of which can be categorized as below.
- Social media “snacks” (Twitter, Facebook, Pinterest, LinkedIn posts)
- Videos (Tik Tok and short YouTube videos)
However, you use them and where you use them can be a great boost to any larger marketing strategy that it is attached to. Here are, in my opinion, the four main types of “snackable content” used.
Snackable content is short and quickly consumed, so to stand out and be memorable you need to take your time to be effective. You are up against thousands if not hundreds of thousands of people producing the same content. So look closely at what makes you stop and read the message and what doesn’t “tickle your fancy”
Pictures and print.
We see these daily on any web-based social platform. We are talking about a simple static picture with a message that is inserted into the picture.
You can then use this message to drive the readers to your latest post or your website.
One of the best formats for communicating instructive, relevant content without sacrificing “snackability” is the infographic. It has a wide variety of uses and is entertaining, interesting, and useful. They can serve as organized “how-to” manuals for various procedures, like in the case of this Affiliate marketing example.
However, infographics do not need to be sequential or organized. They can also be utilized to express broader, fascinating information or data, like in the case of this illustration.
GIFs are a remarkably adaptable format. They can be used, among other things, to capture the essence of particular feelings and reactions, present short-form movies with captivating images again, etc.
Some animated gifs virtually exclusively exist for amusement but done correctly the message you wish to convey will become extremely powerful.
Original gifs have a lot of viral sharing potential but also a lot of potential to fail immediately. Put time, effort, and attention to detail into making and sharing gifs on social media and other platforms. Additionally, always have them looked at by a small range of people who will give honest feedback.
The success of your marketing strategy may depend on having a strong online presence. If you can complement and fill yours with quality snackable material, you’ll be in a great position to increase the effectiveness and reach of your online marketing campaigns. Give individuals something that is simple to share if you want them to spread your material.
Similar to GIFS, video has the potential to put you and your brand in the spotlight quickly. One thing to remember is that social media is mobile. Mobile devices account for almost 60% of social media time. Always make sure that your snackable material is mobile-friendly. A tiny smartphone should be able to access the post, GIF, or video is linked to without any trouble. And it should be able to do it fast.
Short Form versus Long Form Content.
I can hear you thinking, which is better? Short form or long form contents, which should I write?
Only 20% of internet posts are read all the way through. That must imply that instead of generating long-form material, all of your content efforts should be focused on writing short-form content, right? How can you expect readers to get through a post with 1200 words or more if they already find it difficult to finish articles?
While short-form content, or blogs with an average of 500 to 800 words, can assist consumers and temporarily increase traffic, it cannot provide the same long-term advantages as long-form content, or pages with an average of 1200 or more words. Because of this, long-form content prevails over short-form content in the argument of which is better.
Studies demonstrate that when it comes to sharing, long-form regularly trumps short-form. Here are some well-known and recognized companies that have done research on this matter.
These are the links to the reports regarding long-form articles as stated above.
Keywords, Authority, and Conversions. (Long Form Content)
Long-form content ranks for more keywords than short-form content. Thus, they are ranked higher than short-form content.
Also, longer articles require a significant time commitment and a lot of writing. Readers understand and appreciate this time investment and the expertise you are imparting. So generally when contrasting long-form content with short-form material, long-form offers a higher conversion rate. And this is because the readers as said, appreciate the effort involved on your behalf. And so does Google.
The most valuable digital snackable content is that which is designed with mobile users in mind. This type of customer seeks services that are simple to use, simple to comprehend, and, for lack of a better term, interesting. By producing excellent and easily digestible content, you can meet their needs.
This means that you need to provide your audience with material that is eye-catching, visually appealing, and emotionally engaging. If you can do this, then you will have an audience that will not only follow you but hopefully repost your material on a frequent basis. Short-form or snackable content can be a game changer that boosts your longer content posts or videos.
And like everything we do, we should not concentrate on one thing only, we should mix up our content. Put in some short-form content and continue to put your energy into longer articles as that is where the best results come from.
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