Snackable content is straightforward, brief, and readily digested information that is well-suited for social media sharing and passive consumption. It can be posted frequently, has a tendency to be visually appealing, and often serves to support broad-based campaigns.
It’s natural to assume that producing short-form material is simpler than long-form content, and in some respects, this is undoubtedly true. However, creating snackable material has a variety of unique challenges and approaches. Compared to long-form content, it is a separate game with distinct rules, and its potential rewards might be more immediate and far-reaching.
Snackable content is intended to provide instant enjoyment or enlightenment, inspire social sharing, and generate new leads as a result. And some content delivery methods make that procedure exceptionally easy.
Here are four of the simplest, most plain forms for snackable material that, if done properly, can produce worthwhile, profitable results.
Types of Snackable Content
These bite-sized pieces of content can come in a variety of formats, some of which can be categorized as below.
- Social media “snacks” (Twitter, Facebook, Pinterest, LinkedIn posts)
- Videos (Tik Tok and short YouTube videos)
However, you use them and where you use them can be a great boost to any larger marketing strategy that it is attached to. Here are, in my opinion, the four main types of “snackable content” used.
Snackable content is short and quickly consumed, so to stand out and be memorable you need to take your time to be effective. You are up against thousands if not hundreds of thousands of people producing the same content. So look closely at what makes you stop and read the message and what doesn’t “tickle your fancy”
Pictures and print.
We see these daily on any web-based social platform. We are talking about a simple static picture with a message that is inserted into the picture.
You can then use this message to drive the readers to your latest post or your website.
One of the best formats for communicating instructive, relevant content without sacrificing “snackability” is the infographic. It has a wide variety of uses and is entertaining, interesting, and useful. They can serve as organized “how-to” manuals for various procedures, like in the case of this Affiliate marketing example.
However, infographics do not need to be sequential or organized. They can also be utilized to express broader, fascinating information or data, like in the case of this illustration.
GIFs are a remarkably adaptable format. They can be used, among other things, to capture the essence of particular feelings and reactions, present short-form movies with captivating images again, etc.
Some animated gifs virtually exclusively exist for amusement but done correctly the message you wish to convey will become extremely powerful.
Original gifs have a lot of viral sharing potential but also a lot of potential to fail immediately. Put time, effort, and attention to detail into making and sharing gifs on social media and other platforms. Additionally, always have them looked at by a small range of people who will give honest feedback.
The success of your marketing strategy may depend on having a strong online presence. If you can complement and fill yours with quality snackable material, you’ll be in a great position to increase the effectiveness and reach of your online marketing campaigns. Give individuals something that is simple to share if you want them to spread your material.
Similar to GIFS, video has the potential to put you and your brand in the spotlight quickly. One thing to remember is that social media is mobile. Mobile devices account for almost 60% of social media time. Always make sure that your snackable material is mobile-friendly. A tiny smartphone should be able to access the post, GIF, or video is linked to without any trouble. And it should be able to do it fast.
Short Form versus Long Form Content.
I can hear you thinking, which is better? Short form or long form contents, which should I write?
Only 20% of internet posts are read all the way through. That must imply that instead of generating long-form material, all of your content efforts should be focused on writing short-form content, right? How can you expect readers to get through a post with 1200 words or more if they already find it difficult to finish articles?
While short-form content, or blogs with an average of 500 to 800 words, can assist consumers and temporarily increase traffic, it cannot provide the same long-term advantages as long-form content, or pages with an average of 1200 or more words. Because of this, long-form content prevails over short-form content in the argument of which is better.
Studies demonstrate that when it comes to sharing, long-form regularly trumps short-form. Here are some well-known and recognized companies that have done research on this matter.
These are the links to the reports regarding long-form articles as stated above.
Keywords, Authority, and Conversions. (Long Form Content)
Long-form content ranks for more keywords than short-form content. Thus, they are ranked higher than short-form content.
Also, longer articles require a significant time commitment and a lot of writing. Readers understand and appreciate this time investment and the expertise you are imparting. So generally when contrasting long-form content with short-form material, long-form offers a higher conversion rate. And this is because the readers as said, appreciate the effort involved on your behalf. And so does Google.
The most valuable digital snackable content is that which is designed with mobile users in mind. This type of customer seeks services that are simple to use, simple to comprehend, and, for lack of a better term, interesting. By producing excellent and easily digestible content, you can meet their needs.
This means that you need to provide your audience with material that is eye-catching, visually appealing, and emotionally engaging. If you can do this, then you will have an audience that will not only follow you but hopefully repost your material on a frequent basis. Short-form or snackable content can be a game changer that boosts your longer content posts or videos.
And like everything we do, we should not concentrate on one thing only, we should mix up our content. Put in some short-form content and continue to put your energy into longer articles as that is where the best results come from.
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8 thoughts on “What is Snackable Content?”
Great article! I think short-form content or ‘Snackable’ content is great for people with short attention spans. That’s the way that social media is going and the way we connect with each other. What is your preferred method of information? Short form or long form? For me its short form, straight to the point.
Thanks for your comment. Society almost demands snackable content these days due to the pressures of work and the time constraints we all have.
However in saying that, I still mix up the content as long-form content has continued to give better results, customer-wise, than short-form
“Studies demonstrate that when it comes to sharing, long-form regularly trumps short-form.” This is from “Moz”, “BuzzSumo” and “Hubspot” (Links in the article).
Even though my preference is short-form content, I continue to write the majority of my posts in long-form content.
I hope this helps.
Thanks for sharing this article! At the beginning of launching my website, I was always worried about the length of my content. I wanted to aim at 1200 words minimum. But when I found that I had nothing else to add, I was discouraged. But afterwards I just said never mind. All my content can’t be equal anyway. And I’ve also noticed that I started to be ranked on Google!
Thanks for commenting, I agree that when we don’t worry so much about Google or Bing and concentrate on our readers, the results are much better.
As you said, mixing up the length of the content is more natural and appeals to both the reader and Google.
I likec your discussion on the long form content versus short form content. I too used to follow the long term content but not sure if this was due to Googles Policy Update or otherwise, my short form contents is seeing more traffic. Do you know thd reason for this?
Also, I have a question going in my mind – does the comment add to the content length?
Was pleased to see such an informative article.
Hi Rohit, pleased you liked the article. I don’t believe the comments add to the word count. And I believe that we get a better response because people like bite sized chunks of information. Also not everyone has time to sit down for 15 minutes of reading. However, I still write most posts between 1,000 and 1,500 words. My short form content has gone to 200 words on occasions. I am also about to try an infographic that has 5 links to different topics relating to SEO.
Hi Stephen, it was a pleasure to read your post. I think your post had some great points and some great information. Every day we get inundated with too much content and end up with information overload., As a result, we turn off and don’t pay much attention to any new content thus missing the good stuff too. As you have mentioned, I think it is necessary to write snackable content that cuts to the chase and keeps the reader interested. Keep up the great work and thanks a lot for sharing this post.
Thanks for your comments, I am pleased you found it useful.