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Increasing Organic Website Traffic.
Business owners want more customers. That is a given. They want more people in the store and buying their products and more people visiting their websites. In fact, 61% of marketers complain that their biggest challenge is generating traffic and leads.
Organic traffic is arguably the best traffic you can get for your website and it is made up of visitors who find your site after searching on Google, Bing, Yahoo or the smaller sites like Duck duck go. The reader will be asking questions that they want to be answered, and if your answer relates to their question they will be steered to your website.
There are many different ways to increase organic traffic for your website, and here are some we have talked about before. These are not in order of preference or effectiveness.
1. Long-tailed keywords
Long tail keywords are more targeted types of keywords that are used when readers are looking for more specific information. An example of a long tail keyword against a normal keyword could be ” men’s lace-up white running shoes” rather than just “men’s shoes”. The reader is looking for a specific type of shoe.
You can read more here about “Long Tailed Keywords“
1a. Keyword positioning.
The foundation of on-page SEO is the optimization of your content so that search engines can recognize its topic and rank it in pertinent queries. Make sure your target keyword appears in the following places.
- Meta tags are invisible tags that give search engines and website visitors information about your post or page. They are crucial because they influence how your site shows in search engine results pages (SERPs). You can find out more about this at “How to use Meta tags“
- H1, H2, and H3 are the HTML Tags used to represent headings on webpages. These headings are an important part of SEO. While search engines crawl your website, first it looks at your website meta tags then it crawls the H1, H2, and H3 headings present on the webpage.
- Introducing keywords naturally in the first 100 words in the body of the content.
- Name of the image files and alt text. Label the pictures.
- Internal and external links for SEO. Linking to other posts, internal or normally your own and external ( Often other websites) will give you added “kudos” in the eyes of Google.
2. Promoting Content to Social Media.
Rather than just hoping that people will discover your content, you are proactive and repost articles that you have written to various social media platforms. The most common ones are Facebook, Instagram, Pinterest, Linkedin, and many others. You can use both paid and non-paid approaches to sharing your content. Both will increase your organic traffic.
More can be read about this in “How to Use Social Media for Business Marketing“.
3. Website Content for SEO purposes.
SEO experts agree that content is vital in capturing new organic website traffic. Basically, interesting and informative content will result in getting more readers to visit your website. When you write for SEO, your content is focused on providing your reader with useful information that fully answers their question.
You can find out more about this and how Google search works here at “How to write great website content“
4. Invite guests to blog on your site.
Not only can you expand your topics and viewpoints with the help of guest authors, but they’ll also want to share the piece with their network and include a link to it on their website, which can attract more readers to your site.
Just make sure you only publish original, high-quality content free of “spammy” links ( Or google might take offense and penalize you, ultimately losing traffic). This may be accomplished and your content kept on brand with the help of a set of general guest posting standards. This is something you will need to put together and go through with your guest blogger.
5. Use Video
Humans are visual creatures. We are drawn to beauty and movement.
Text-based content is all well and good, but video can attract more visitors and keep them engaged. We are captivated by eye-catching graphics and so are our readers.
Graphic information is processed 60,000 times faster and graphics and videos will help sell the sizzle and inform at a far faster rate than text-based learning alone. so adding video will also help increase organic traffic to your website.
These are some of the things we have used to increase organic website traffic in the past, but today we are going to talk about image SEO or image optimization.
Balls wth SEO on them.
Image SEO: What Is It?
Image optimization, often known as image SEO, is the act of optimizing the photos on your website so that Google can quickly identify and rank them.
In other words, it enables search engines like Google and others to comprehend your content and display your photographs in image search results.
You must optimize your photographs for the web in order for this to happen, and we’ll show you how to accomplish so.
We Know why we should use images and videos and we have covered that o death. It adds value and spikes peoples interest and gets the message across quickly, so why is adding them to SEO a good idea, really? We are even using unique photos that are specific to our content so what more can we do?
Describe your Photographs.
Make sure to describe your photographs in more detail so that search engines can grasp what they are about.
Every day, search engines become more intelligent. They do a good job of identifying and classifying photos. However, they require that you optimize your photographs and add context to them. The more you can help the search engines and make their job easier the happier they will be with you.
Using the Correct SEO Tools at “SEO Best Optimization tools“.
Over 3 million websites use the potent WordPress SEO plugin AIOSEO. Smart marketers use it to increase traffic and rank well on search engine results pages. Without having to be an SEO specialist, “AIOSEO” gives you access to all the cutting-edge SEO tools you’ll need to progress your SEO campaigns.
The Image SEO module is among the most well-liked aspects of the plugin. This is a strong module that makes picture optimization much simpler. For instance, you can improve the metadata for your images by,
- Use Lazy Load for images.
- And a lot more that you will be walked through at this link.
- Choosing an image format
- Reduce File size.
- Make your website mobile ready
And if you want to make your website even faster, you may want to deliver a CDN or Content Delivery network.
Installing and Implementing this and these plug-ins will make a big difference to the way you operate, so the sooner you do it the happier you will be. for the small price of upgrading your plug-ins, the benefits you will receive are immeasurable.
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There will be no extra cost to you and at times due to my affiliation, you could actually save money.
You can read our full affiliate disclosure here.