What Is a Keyword Research Tool?
A keyword research tool is like a special dictionary. It tells you what words or phrases people are typing into search engines like Google. It also tells you how many people are searching for these words and how hard it would be to appear at the top of the search results. This helps you decide what topics to write about on your website or blog. If you write about things people are searching for, more people might visit your website.
Read more about keywords here at “Why are focus keywords important for SEO”
Find out more here about “Jaaxy“
How Does AI “Up the Stakes”
Artificial Intelligence (AI) makes a keyword research tool smarter. It can understand more about the words people use when they search. For example, AI can tell if two words have the same meaning. So, if people are searching for “sneakers” and “running shoes”, the tool knows these are the same thing.
AI can also learn from what people click on after they search. So, if most people click on a certain website after searching for “best pizza”, the tool can suggest that as a good keyword.
In simple terms, AI helps the tool understand more about words and people’s behavior, making the tool more useful for you.
What are the best AI-based SEO keyword research tools available now?
Several AI-powered SEO keyword research tools are available, each with its own strengths and weaknesses. Here are a few of the most popular options:
Surfer SEO is a powerful AI-based tool that analyzes top-ranking websites for specific keywords and provides recommendations for optimizing your own content. It uses a variety of factors, including keyword density, content length, and internal linking, to score your content and provide suggestions for improvement.
Clearscope is another AI-based keyword research tool that focuses on content optimization. It uses natural language processing (NLP) to analyze your content and identify gaps that you can fill in order to improve your search rankings. Clearscope also provides a content brief that outlines the key points you should cover in your content.
MarketMuse is an AI-based tool that uses machine learning to analyze content and identify opportunities to improve search rankings. It provides a variety of insights, including content gaps, keyword usage, and readability. MarketMuse also offers a content optimization tool that can help you implement the changes you need to make.
Ahrefs is a comprehensive SEO tool that includes a powerful keyword research tool. It provides keyword suggestions, search volume data, and competitive analysis. Ahrefs also offers a site audit tool that can help you identify technical SEO issues that may be affecting your search rankings.
SEMrush is another comprehensive SEO tool that includes a keyword research tool. It provides similar features to Ahrefs, including keyword suggestions, search volume data, and competitive analysis. SEMrush also offers a rank-tracking tool that can help you monitor your progress over time.
Ubersuggest is a freemium keyword research tool created by Neil Patel. It provides keyword suggestions, search volume data, and related keywords. Ubersuggest also offers a content ideas tool that can help you brainstorm new content topics.
AnswerThePublic is a unique keyword research tool that visualizes search queries in a mind map format. This can help you understand the different ways that people are searching for information related to your target keywords. AnswerThePublic is also a great tool for generating content ideas.
Wordtracker Scout is a Chrome extension that allows you to research keywords directly on Google. It provides keyword suggestions, search volume data, and competition analysis. Wordtracker Scout is a great tool for quick keyword research.
The best AI-based SEO keyword research tool for you will depend on your specific needs and budget. If you need a powerful tool with a lot of features, Surfer SEO or MarketMuse are good options. If you are on a budget, Ubersuggest or AnswerThePublic are good choices. And if you are looking for a quick and easy tool, Wordtracker Scout is a good option.
My choice though for ease and reliability is “Jaaxy”. However, have a good look and choose what best suits you.
In conclusion, keyword research tools are the compass for your website’s content journey. They guide you to understand what your potential visitors are searching for, the exact words they use, and how often. This knowledge empowers you to tailor your content, making it more relevant and attractive to your audience. By using a keyword research tool, you’re not just guessing what people want – you’re sure of it. So, for a website that truly meets the needs of its visitors, the importance of keyword research tools cannot be overstated.
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