What is Neuromarketing?
Consumer neuroscience, often known as neuromarketing, is a branch of marketing that uses methods from the behavioral, psychological, and neurological sciences to enhance consumer communications and marketing strategies.
Understanding how consumers make decisions is the primary objective of neuro-marketers in order to develop attractive products and marketing strategies that maximize customer satisfaction. Given how challenging it is to be different from the competition, this process has a lot to offer.
Understanding people’s true needs and desires are the goals of neuromarketing. Marketers may create better products and less expensive advertising campaigns using this knowledge.
Neuromarketing MRI and facial Coding.
Most of the big brands have massive budgets available to them and they can invest large amounts of money into new product launches. They use MRI and facial coding resources to map the brain and to monitor brain activity or physiological and emotional arousal. Then eye tracking is used on advertising and websites to see where the eye is drawn to.
And yes that is expensive, but there are some things that can be used on an everyday basis that is not exorbitant.
Here are a few ideas for those with more limited budgets.
Some Neuromarketing Basics.
- Don’t talk about your company or utilize the word “we.” Pay attention to your client’s problems, not your own.
- Cut to the chase. 10,000 messages are transmitted to the brain each day, so your message is competing with others. So don’t waffle.
- Be visual. Don’t just describe a product; demonstrate it. And if you aren’t able to display an image, help your clients visualize it in their minds.
- Keep it specific. One example is facial expressions in advertisements, which can be used to read people’s intents.
- A powerful close. The first and last few seconds of an advertisement get the most attention. This will facilitate memory storage.
- Use feeling. Surprise, laughter, terror, and rage are all disruptive emotions that therefore spark memories.
These are parts of the brain that neuromarketers are trying to stimulate or not for increasing potential interest.
Other Neuromarketing Examples to Consider.
People are more likely to prefer popular products made by top commercial brands or learned through word-of-mouth marketing. Why? Because it makes them feel that their purchase decision is safe and widely accepted. So get your message out there using social platforms like Facebook, Twitter, and those platforms that align with your customers/readers demographics.
When you provide customers with a large selection of goods and services, you risk confusing them and losing business.
Offer consumers clarification to prevent this risk and make it easier for them to explore products quickly. Make separate product categories that are simple to use.
Make it urgent.
Time limits help buyers to act fast to get the offer. So if you want to ensure that your visitors will complete the purchase, add a deadline to the offer.
To strengthen your messaging, include brand-consistent images that are pertinent to your product or service, or campaign. However, it’s essential to refrain from offering contradictory or deceptive visual cues; instead, make sure to present your goods in a lovely and lifelike manner. People’s eyes tend to drift toward images and the copy within or surrounding them more quickly.
Color elicits emotion. Discover the feelings that each color evokes, then adjust your product or brand messaging accordingly. Additionally, the type of packaging influences how people view your business. Here is a chart that links colors to brands and their emotional associations. Keep in mind that the colors your company promotes will have an impact on the reader’s emotional reaction.
A smaller first digit seems much cheaper to the brain. $2.99 is seen as a lot cheaper than $3.00.
Phonetically shorter prices are seen as cheaper. Twenty-seven eighty-two with 7 syllables is seen as a lot cheaper than twenty-eight dollars sixteen at 5 syllables.
Leaving out a comma makes a price look lower, $1,495 or $1495
Customers are more likely to choose a number ending in an odd number that is under a whole even number.
A visual contrast in actual sizes of the number.
Studies show that men are more likely to buy something when the price is displayed in red.
A lot of people will look at this and think, oh you are trying to trick the customer/reader. I don’t think our customers are so silly that they don’t understand these marketing basics and I want to make sure we as “professionals” also understand the basics of neuromarketing. It keeps us all on a level playing field. And we can all inter-relate accordingly.
Understanding Your Customers.
It’s not always simple to understand your consumers’ wants and anticipate their reactions, especially in a market that’s always evolving and very competitive. But you’ll be one step closer to creating products that matter and marketing that move if you understand some fundamental cognitive processes and how they influence consumer behavior.
Try the concrete examples of neuromarketing outlined earlier if techniques like brain imaging are well out of your league. Accept mistakes and use them as learning opportunities until you discover what works best for your company and your target market.
Some people think that the goal of neuromarketing is to “manipulate people’s true needs and wants.” That is not what I think.
In my view, neuromarketing is not fundamentally manipulative; rather, it focuses on understanding people’s true needs and desires. Marketers may create better products and less expensive advertising campaigns using this knowledge. Drilling down allows us to get data that is less wasteful and ultimately beneficial for the environment and the consumer. You can find out more about Neuromarketers at Neuroinsights.
Also, I believe, a majority of people think Affiliate Marketers make hundreds of thousands of dollars a year while sitting around swimming pools drinking cocktails. Then write another quick money-making article before hopping into your Lamborghini to go to the latest 5-star restaurant that has just opened.
Let me burst your bubble. This is not what it is like. But if you are prepared to work hard and put in some crazy hours for the first few years, and more, then you may be on the path to success. If you are interested in starting your own business and making what you are worth, read more here. No obligation. A 15-minute read that may change your life.
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