Let’s Go Viral.
Viral Marketing Tips and Examples.
One of the burning questions on social media is how to make your “blogs” go viral. What causes people to want to read and share a blog? How do we turn our blogs into something that people rave about and repost to their friends?
Let’s look at a few things that will help you achieve this or at least put you in the driver set to make an impact on your next post.
Relatability makes it simple for consumers to share so you need to keep it relevant to your readers and easy to understand. Still, many individuals, including marketers, believe that viral marketing is just a lucky break. So, if you think that ask yourself why Mr. Beast and some of the top content providers are always hitting at the top of their game.
Increase your Chances of Going Viral.
There’s no magic formula to going viral, it’s tough, and it’s not easy. You can’t make every post a hit. However, there are plenty of things you can do to increase your chances.
There are lots of suggestions and Gurus around the internet who say they know how to drive traffic to your blog and most of them work to some extent. Most aren’t that great.
There’s really only one way to create a popular blog. And that is by creating great content that can change people’s lives for the better and connecting with that person. Connecting to the degree that they want to share your post with their friends.
Luck can be a component. Being at the right place to take that vlog that hits all the buttons.
How Many Views Are Considered Viral?
If you ask 5 different people you will likely get 5 different answers. And it also depends on the social media platform you are using as well.
The term “Viral” is subjective and some will say posts with 100,000 views and 1,000 plus comments can be considered “viral” And on “Tik Tok” if your video gets 250,000 to 1 million views it will be considered viral.
You also have to consider how long something took to go ‘Viral”.So if you had 5 million views. About 10 years ago, Kevin Nalty was a well-known YouTube content creator. He is also the author of a book called “Beyond Viral”.
Ten years ago he said a video could be considered “viral” if it had more than 5 million views over a 3-7 day period. And that was 10 years ago, so I would hate to see what viral for video is considered today.
So you definitely want to get at least 3 to 5 million views in less than a week to be considered that you have gone viral. And Facebook and Instagram are a bit more connected but the same sort of numbers apply.
How to Guarantee a Viral Video?
If you see a video production company or a marketing company that promises to make you a video that will go viral you should be very wary as this would scream “RED FLAG” to me.
Most viral videos aren’t planned. They normally happen in the “spur of the moment”, they will be unplanned and capturing most of them is just plain luck.
Capturing that moment when the truck rounds the corner and hangs in balance before righting itself is a once-in-a-lifetime unplanned scenario.
At the very best production companies can set the conditions that will help increase your chances. And it’s the same advice that marketers suggest for blogs or newsletters.
Example of Viral Video.
Here is an example of viral videos in 2023. They are the best scare cam pranks for Tik Tok. Try not to laugh.
Set The Right Conditions.
Strategically setting the ideal conditions is the key to successful viral marketing. Content needs to have an attention-grabbing hook, be shareable, and profoundly resonate with a particular target to have the highest chance of becoming viral. Companies who execute this strategy well saw a significant increase in reach, engagement, and conversions.
- Make use of a compelling headline or hook.
- Make use of keywords to improve your text.
- Follow fashion trends (and understand them).
- Keep it brief and no B.S.
- Provide information that shocks or evokes empathy and arouses feelings.
- Do something out of the ordinary or unexpected.
- Make your content easy to share.
- If it’s just a post, add photos, images and infographics.
- Review video data on a regular basis to determine what is effective.
- Good SEO also helps.
These are the basic things that will help your post go viral. But it is up to the moment and what turns your readers or viewers on that will dictate if your video or blog goes viral.
There’s really only one way to create a popular blog that may go viral. And that is by creating great content that can change people’s lives for the better. It’s about putting yourself out there and making a connection.
Content is king but you need that “fire” that writers like Hunter S. Thompson had. And without that, even the best content will lie forgotten without anybody seeing it.
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