How to build an Email Marketing Campaign | 101

Is email marketing still Effective?

What if email marketing increased your company’s sales?

Permission-based emails are preferred by 77 percent of consumers over any other type of marketing communication.

When the field is so crowded, why employ email marketing?

There are 4.6 billion email users on the earth, and 51% of individuals prefer brands to communicate with them via email.

Email marketing is an efficient inbound marketing technique for your organization, whether you’re a huge shop or a small business owner.

When you send an email to a consumer, you’re encouraging them to visit your website, engage with your brand, and even make additional purchases. Sending email campaigns to your customers is a terrific method to stay in touch and stay at the top of their mind.

Customers come out of the woodwork every time we send an email, seeking for additional information about our services.

So it appears to be a lot of labor, but really isn’t. It just takes a bit of time to perfect it to what you want to achieve.

here is some advice on how to set up an email campaign to work effectively for todays audience.

Opt-in Email marketing.

Seth Godin, an Internet marketing pioneer, wrote “Permission Marketing” in 1999. The privilege of sending anticipated, individualized, and relevant communications to those who truly want to receive them is at the heart of permission marketing.

Marketers have shifted their focus from “turning strangers into friends, and friends into consumers” to “turning strangers into friends, and friends into customers.”

It’s straightforward. Email marketing was effective back then. It continues to do so. The only thing that has changed are the procedures.

In the 1990s, double opt-in email marketing was accessible, but it was rarely used. Double opt-in email marketing is now regarded as the best practice.

How to set up an Email marketing Campaign.

Build your Email list.

There are several methods for collecting potential client information on the internet. The following are some examples of common methods:

Opt-in forms, email text links, polls, and purchasing mailing lists are all examples of landing pages (I never recommend buying a list)

Landing pages are specialized web pages that persuade visitors to provide their contact information in exchange for more information or a free gift.

Landing pages might be anything from a standalone page on a website, a page on a landing page platform like ‘Unbounce” or “leadpage”, or part of an email marketing service like Aweber.com

Opt in Forms.

Opt-in forms are a means of gathering email addresses.

An opt-in form is one that allows a person to enter and submit personal information, such as their email address. The objective of supplying contact information is to grant authorization to the marketer to send email to the person who provided it. Product information, offers, newsletters, and other types of communication may be included in the email (e books, reports, checklists, upgraded content, etc).

Landing pages often incorporate opt-in forms. Opt-in forms can take the shape of a box, a pop-up window, a link to a sign-up page (two-step opt-in), an exit pop-up, and more.

Simple or complex opt-in forms are available. Below are a few examples of opt-in forms

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Lead magnets

Opt-in forms are a means of gathering email addresses.

Offering a free value incentive known as a lead magnet is one of the most common strategies to grow your list. A sign up form may help you establish an email list on your website, and by giving something away for free, you can boost your return on investment.

Here are two examples of lead magnet forms.

 

List your email marketing objectives.

Defining the ultimate outcome of your efforts is the first step in developing an effective email marketing plan.

You’ll almost certainly have multiple objectives, necessitating the use of multiple email marketing strategies.

For instance, suppose you’re initiating an email marketing campaign to:

  • Encourage people to buy products.
  • Increase brand awareness
  • Nurturing your leads is the key to success.
  • Products that can be upsold
  • Converting returning consumers.

If you’re trying to encourage people to buy something for the first time, your email will seem different from if you’re trying to up sell a current customer.

While both may have a call to action, an email re targeting a returning customer may include personalized updates, information, or offers based on their previous purchases.

Know your market.

To begin email marketing, you’ll need to first create buyer personas to get a better understanding of your target demographic.

A “buyer persona” is a fictional figure created using information about your target market’s interests, demands, and behaviors. It should be fairly specific because you want to deal with a smaller number of buyers “personas” to make management of your campaigns easier.

Gather demographic information about relevant customers and collect their interests, desires, and needs through interviews and surveys to create a buyer persona.

Also join relevant social platforms and groups that your demographics visit. certain facebook groups are great for this along with Qoura. Ask me a question at Quora.  

You’ll gain a better understanding of their reasons for buying your goods and their individual buyer journey as a result of this.

Make Your Emails More Effective

Now that you know how to get started with email marketing, it’s time to discover how to maximize your results.

The average marketing email is only 125 words long. You’ll need to use engaging, punchy language and send quality emails to your customers to attract your audience’s attention in such a short length of time.

Your buyer personas can help you optimize your emails.

Personalized email subject lines and body copy can make the difference between someone opening an email to act on it and someone closes it to delete it.

Analyze your data.

Keeping track of the data is the only way to determine if your email marketing campaign is a success.

The following are critical metrics to keep an eye on:

  • The percentage of people who open your email.
  • CTR (click through rate): The total number of persons who have clicked on a link in your email.
  • Unsubscribes: The amount of persons who have opted out of receiving your emails

You can tell if an email strategy is performing as intended or if it needs to be tweaked, or completely changed, by looking at these three measures.

If you are busy, like me, you may want to automate ( Outsource or use plugins) your marketing campaigns.

Automate your Email marketing campaigns.

Providers of Email Marketing Services

Email marketing services are available for free and on a subscription basis. MailChimp, ListWire, and a slew of additional services are all free. A number of EMS companies offer free services for a limited time or offer free trial periods.

You can look for free autoresponders or email marketing service providers on the internet and do your research. I do not recommend using free services due to poor delivery outcomes and the fact that many of them incorporate advertising that you have no control over.

AWeber and other subscription-based services are examples. A handful of these companies provide 30-day or 60-day free trials.

Three Email marketing service options.

AWeber.

For small businesses and marketers, AWeber is one of the most popular email marketing solutions accessible. AWeber offers a variety of colorful opt-in box and email template options. AWeber offers a variety of training options, including webinars and video tutorials. The quality of their client service is outstanding.

On the negative side, When you establish numerous lists using the same email address, each address is counted as a single subscriber. This is taken into account in their terms and conditions.

Constant Contact.

Constant Contact is popular among small businesses since it offers niche-specific information and content. They offer a variety of customisable templates to help you get started. The high deliverability rates of Constant Contact are also well-known. They also provide a 60-day free trial.

Mail Chimp

Because of their free premium offer ( freemium ), MailChimp is one of the most popular email marketing service providers. Users with a free account can have 2,000 subscribers and send 12,000 emails per month. You should be aware that if you have a list of 2,000 subscribers, you will only be able to send 6 emails each month on their free plan.

MailChimp provides a beautiful, simple-to-use dashboard, an intuitive User Interface, and a fantastic template editor.

On the flip side, MailChimp’s email automation is limited. They’re also unfriendly to affiliate marketers. Although affiliate marketing as a whole is prohibited by MailChimp’s Terms of Service, affiliate links are normally permitted in Mailchimp campaigns.

How to choose a mail provider.

How to Choose the Best Email Marketing Service

Choosing the best email marketing service provider for you should not be based on price.

Identify your email marketing requirements based on your email marketing goals and strategy. If it comes to making a selection when all features are considered equal, then use price as a tie breaker.

When it comes to choosing the email marketing service for you, I recommend an email marketing service provider over a DIY or free solution. Your business reputation and ultimate profitability depends on a reliable, worry-free solution.

The following is a list of the common features found among email service providers. You will have to decide which ones are important to you. Then do your homework and compare the individual service providers. Also, I suggest taking free trials where available.

The features in alphabetical order are:

Automation – They all have varying degrees and methods of automation. The automation should fit your needs. For example, do you want to segment your lists or is a simple autoresponder enough?

Customer support service – Ideally, support should be 24/7 with multiple modes of communicating (email, telephone, live chat). Do they have training available?

Easy to use interface or drag-and-drop editor – There is nothing more frustrating than trying to set up an email or associated landing page to look the way you want.

Guaranteed delivery rates – Delivery rates should be at least 99%.

Opt-in box and email templates – They should have a variety of opt-in form and email templates so that you can tailor them to fit your needs.

Pricing (or at least great benefits to justify premium prices) – free does not necessarily mean cheap.

Reputation – You want the service provider to be creditable. The older, established companies have established good working relations with internet service providers.

Social media integration – You want your customers and subscribers to have the ability to share your words of wisdom.

Source: Wealthy Affiliate; Glen Palo.

Conclusion.

The first step in launching an email marketing campaign is to gain a detailed grasp of your target audience and objectives. With that out of the way, you can focus on growing your email list with tools like email marketing services and lead magnets.

Your open rate and click-through rate will also improve with a professional domain and address. Including good use of SEO tactics in all your posts will also maximize your returns.

My name is Stephen and I am the author of this article and Owner of Kool Affiliates.

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