Why is a Landing page important?
It’s not rocket science. A landing page is important because your company’s website has three major objectives.
First and foremost, your website must tell your story in an engaging and emotional manner. Second, you must attract new visitors to your business and then finally convert those people into prospects that will make purchases. That is where a good landing page comes into play.
Landing pages are essential for generating leads, initiating a qualification process, and ultimately driving prospects through your sales funnel and turning them into new clients.
What Are Landing pages?
A landing page is a specific page of a website that you arrive at via an external source such as a sponsored advertisement or an email. It is arrived at by adding a “link” between posts or pages.
The landing page is a digital counterpart of a direct marketing letter that is highly targeted and focused on achieving a single goal. The goal of a landing page is to get a user to do a specific action by utilizing targeted content to connect with them and persuade them to take action.
To collect organic search traffic, landing pages can be created for SEO objectives. They can also be used in conjunction with paid advertising on search engines such as Google or Bing, as well as on social media.
The two main types of “landing pages”
Landing pages for lead generation
On the Lead generating page, there is a form with the goal of capturing the readers’ email addresses.
This can be done by providing a free offer. It can be as simple as offering a free e-book by submitting your email details. Or it could be an offer of a free webinar or white paper on a topic the reader is interested in.
Then the relationship is nurtured and the trust level is built up over time by following up with a series of email contacts. The result is hopefully the contact will eventually buy from you.
landing page with a click-through
A button on the click-through landing page directs the user to the next step along the road to purchasing a product or service. Persuasion will be used on the click-through page, and tailored material can be used to help the reader walk through the procedure.
The product’s sales page is normally the next page. Businesses utilize a click-through page to sell the service’s benefits before directing you to the “price or plan page” to make your decision. But if you have done this correctly, the readers’ mind should already be made up to buy.
Critical parts of a landing page.
What makes your offer so intriguing and enticing that people want to buy? Why should the user do something? Use the article’s headline to grab the user’s attention and entice them to read the accompanying material.
Use all of your headline writing and persuasion copywriting techniques. And write compelling content to capture the imagination of the reader.
The most crucial aspect of the page is the call to action (CTA). Make your CTA button or link visible and distinct. Provide a CTA at both the top and bottom of the page.
Benefits, not features, should be the key focus. The user is unconcerned about whether the product is purple or blue.
They are more concerned with how it will make them feel and how much it will save them. Will it improve their appearance, make them feel healthier, or save them time or money?
Trust is built by word of mouth and social approbation, and this will sell more products and services than any other method. People dislike taking chances. Seeing that others have had a great experience lends legitimacy to the product and gives them confidence that it will suit their demands.
Tips to Improve Your Landing Page
This is how you can make sure your landing pages are working properly so that your readers don’t abandon them right away. Here are a few ways for improving landing pages:
For improved targeting and consistency, make sure advert text and headlines are similar, if not identical. Landing pages must have a resonance or something in common with the advert.
This helps the reader feel aligned with the landing page in order for it to operate as a bridge. As opposed to frantically clicking about in search of the very thing he clicked on in the first place.
CTAs that are visible
Make sure your CTAs are prominent and appealing. Simply highlight a button so that it stands out from the rest of the text to do this.
Whether it’s a slider, a picture, or a header, a landing page usually features a very defined and stand-out element. This is referred to as a hero header.
Focusing on these things is beneficial since it quickly gets the attention of the reader and allows you to hold their attention with more chance of them converting to paying customers.
The phrase “directional cues” refers to the visual features on a page that are intended to guide the user’s eye level through each page.
They’re laid out in such a way that distinct aspects, such as CTA buttons, crucial information, and testimonials, stand out. And more importantly, acted upon.
Ease of Use
It’s critical that your landing page is user-friendly and simple to navigate. This is vital to keep your visitors on your site.
Users will leave your website looking for something easier to use if the landing page isn’t straightforward to use and understand.
A landing page must be focused on its prime promotional message rather than a variety of them. Do not overwhelm the reader, a well-put-together convincing story will increase the odds of conversion.
Try to make things as simple as possible for the reader.
Are Home Pages Enough?
No, home pages are not enough. They are different in several ways.
The home page is like the cover of a book. It is about your brand awareness and getting your message out. Home pages are at the top of the sales funnel and have multiple links or entry points.
Whereas a landing page is more like a sales leaflet. Specifically, it is about converting your readers into leads who will buy your offer or product. The focus of a landing page is on “commercial intent”. Also because of its specific goal, it has limited links or entry and exit points.
Landing on a homepage will lessen the likelihood of a person converting because they will have to seek what they are looking for. It’s far superior to simply directing them to your offer via a landing page.
As a result, landing pages are beneficial in assisting conversion and leading the user further along the sales funnel.
How to make a landing page.
A landing page should be approached as a standalone page rather than another page on your website. Ideally, you should have limited inbound and outbound links. This would lessen the chances of your readers’ attention straying away from the desired path.
Consider your landing page’s objectives before you begin creating it. These are the things you should ask yourself before starting your landing page.
- How will you get people to visit the page?
- Who will go to the website?
- What do you want your visitors to do when they come to your website?
- When people view your page, Is the page as good as it claims to be? Can you deliver on your promise?
Remember, truth talks, bullshit walks.
Stick to one thing you want a reader to do on your page and don’t confuse or dilute what you want them to do. Excessive CTAs or links to other pages should be avoided.
If you’re not sure how to make a successful landing page, you have a couple of options.
- Get help. Make your landing page with the help of a professional. Fiverr is an excellent resource for landing page design.
- Join a group. Do it yourself if you want to learn and earn. For this, I recommend Wealthy Affiliate. They are currently offering a massive discount to help you succeed.
- Study. Find a resource like Udemy and learn how to do it alone if prefer to work by yourself.
Use a tool like Jaaxy to help you develop a page that will target a key phrase and bring organic traffic to your landing page. A keyword research tool designed exclusively for affiliate marketers.
Join Wealthy Affiliates free today and you can use this tool straight away.
Use a plug-in like Elementor to design and develop your landing page.
You’ve got this!
Regardless of these guidelines, each company and website is unique. Most importantly, make sure you’re always testing and analyzing the outcomes to learn how to enhance your landing pages.
Now it’s time to go to work on your landing pages.
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