Website Content Failure.
A review by MIT Sloan Management Review recently put a website failure rate of 97% for user experience. So only 3 % of websites received a passing score. That is frightening, as a businessperson, in itself. The problems involved text legibility and the use of space for natural flows of information about the topic in question.
The authors failed their readers by being “shoddy” at the basics and while these problems are easily fixed ( In most instances) they should not happen in the first place. And as far as I am concerned this is all part of writing good content.
It is not just about what is actually written but how it is displayed as well. If the message is shoddy in the way it is delivered the content will not have the impact that was expected. Let us look at the “nitty-gritty” of crafting good content and all the bells and whistles that will make your content stand out.
Crafting Good Content.
Good copywriting plays a massive role in the success of your business and it is one feature that you can’t go in half-arsed.
With so much content being released on the internet, it can be difficult to stand out. When you are up against the trials and tribulations of movie stars going through divorce problems or a rapper trying out their favorite “grass” on a TV cooking show you have to make your content exceptional to compete.
One of the first things you need to do is interrupted and capture the attention of the reader, you need to grab their attention ASAP. One way to do that is by using some”kick arse” keywords which we will show you soon.
Jaaxy; A keyword research tool. Check out Jaaxy live here.
Furthermore, convincing individuals to click on your website is another problem you’ll face in your online marketing efforts.
You’ll be better equipped to create content that ranks and converts if you follow the principles about to be described.
Tips for Writing Great Content.
What Do Your Readers Want to Know?
Wouldn’t it be nice to know what questions your readers want answered? If you know what they want answered then all you need to do is provide the answer, right? Well yes and no. Everyone else will also have the same information as you, so you need to stand out and look for “low hanging fruit” to start with.
Low-hanging fruit are those questions that don’t get much attention from marketers. It’s your job to find them amongst the myriad of questions out there. This may help you find them.
There are 3 main types of questions that readers want to find out, these are;
- Navigational queries
Navigational queries occur when someone is looking for a particular website but doesn’t type the site’s full URL. It can be tough to get your message in front of these folks unless the searcher is actively looking for you. You might wish to buy advertisements for the keywords you want to rank for if you want to take advantage of navigational inquiries for your site. For instance, consider PPC (Pay Per Click).
- Informational queries
When a person wants to learn anything, such as background data about a topic or how to accomplish a specific action, they use an informational question. Although the searcher isn’t usually trying to buy something, the correct content can lead them to a certain product or service. That’s why it’s critical to generate relevant content that caters to your target audience’s demands, needs, and interests. To meet this need, you can use videos, website blogs, infographics, or downloaded eBooks or whitepapers.
- Transactional queries
People ask transactional questions when they want to buy something, such as a certain product or service. Because transactional queries offer the highest income potential, keywords with the potential to put your business in front of these people attract higher bids. This means that in addition to organic ( People find it themselves) search results, people will see appropriate paid results for their transactional inquiries.
Some of the best places to find the questions asked that relate to your “Niche” are sites like Quora, Reddit, Twitter, and relevant Facebook groups. Find out where the readers from your “niche” hang out online and start participating in discussions. Sites like Quora have many people asking questions on a large range of topics. For example here is a question that I recently answered. And the question asked was, “How can you make your content more human”
1. That is an informational query, so I would then use a keyword research tool to come up with a relevant “header”
2. Now lets see what happened when I put this heading or question into Jaaxy.
3. It is certainly “Low hanging fruit”. But my concern would be that there are not enough people searching for that exact phrase. So you have to use your keyword research tools to find an appropriate “heading”
How to make a Great Header
Make a fantastic header. Your title should grab the reader’s attention and determine whether or not they will read the rest of your work. If the title doesn’t pique the reader’s attention, evoke an emotion, or make them want to learn more about the subject, the rest of what you write will be useless because it won’t be read.
Find out about the basics of keyword research here at “What is a Keyword Research Tool“
This is where you will use your keyword research tool. Whether you use Jaaxy or the others I will talk about, this is the second step.
What keyword research tools are out there. you have free and paid, lets look at a few.
Google Keyword Planner is a free tool that is a good place to start, especially if you use Adwords for some of your marketing campaigns. When you enter one or more keywords or even your website URL, Google Keyword Planner will provide a list of related keywords, along with simple data on how competitive each one is and how many searches it receives on a global and local basis.
Google Trends is another free Google tool. It has filters for location, search history, and category, as well as the ability to enter multiple keywords.
It will show you how much web interest there is for a given keyword, what triggered it, and where the traffic is coming from.
You can also embed it into your own website, which will provide you with additional data such as the relative popularity of a search term over time.
SEMrush Pro costs $69.95 per month, Guru costs $149.95 per month, and Business costs $549.95 per month. SEMrush is a competitive research tool that allows you to track your competitors’ keywords to see if there are any opportunities to outrank them in the organic search results on Google and Bing.
Ahrefs Keywords Explorer is comparable to SEMrush, but it has a few more capabilities and, in my opinion, a much more user-friendly layout. The Lite version of Ahrefs costs $99 per month, while the Standard version costs $179 per month and the Advanced version costs $399 per month
It can also determine the number of searches that result in actual page visits. Using the Clicks and Clicks Per Search metrics, you can uncover traffic-generating terms and prevent dead-end possibilities.
Jaaxy, which is featured above and all ready for up to 30 free searches, for you.
Create that Kick-Ass Content.
- The initial sentence will dictate whether or not people read the rest of your article. As a result, it should grab the reader’s attention and lead them naturally to your first point.
- Before you start writing your content, you should have at least one main message in mind. When writing, keep this in mind and try to connect your information to the main argument as much as possible. We’re only focusing on one issue at a time.
- The material you post is your voice, and it should reflect you and your personality. Don’t try to write as somebody else. People can spot a phony online very easily. Be yourself and write as if you are having a chat with someone over a coffee. This is where it becomes critically important that you have chosen the correct niche. People you know and understand. It’s critical to match your writing tone to your target audience, business objectives, and brand persona.
- You should have a thorough understanding of the subject you’re writing about, preferably firsthand experience. To create credibility and back your claims, you should incorporate infographics and videos that feature statistics, data, and measurements.
- Short paragraphs, short sentences, and bullet lists are common in best content. Use lots of white space to make reading easier. SEO best practices and the most recent SEO content methods should also be used to optimize content for search engines. Find out more here about “Why SEO rankings are important for your website“
- After you’ve finished your first draft, think about how you may improve your writing by smoothing out the rough edges. Check and improve your script with tools like Grammarly and Quillbot. The majority of the time, writing improves after at least a couple of changes. I frequently find myself doing 5 or 6 before I’m satisfied.
In order to convert site visitors into delighted consumers, effective content is essential. It’s not only vital to get content out there; it’s also crucial to create high-quality content.
I hope this will also help to get those creative juices flowing and find questions that have never occurred to you before.
Hopefully, this will open a world of endless possibilities for your content.
And, of course, this is an excellent approach to generate additional “Authoritative Articles” that will set you apart from the competition.
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