When it comes to street traffic, most of us hate it, but when it comes to website traffic we want even more.
How To Get Website Traffic.
Publish reliable, high-quality content
Authority and original content that addresses queries posed by your target audience are the keys to successful blog posts that can drive a ton of traffic to your website.
No matter what niche you serve, if your content is authoritative and unique, you won’t have any trouble ranking on Google.
Update your content frequently
Content is something we care deeply about.
So too with search engines. Examining how frequently a site updates its content is one of the best methods to determine how relevant it is, so make sure to do this.
Each and every day you should be adding to your website.
Find Out Who Your Audience is.
One of your first steps should be to analyze who is your target audience and what questions are they asking and want to be answered.
A good idea is to interview your niche audience and collect as much data as you can.
You may build an audience strategy fast by providing answers to the following questions:
- Whom are you trying to reach?
- What issues do they have that you could help with?
- What sort of content do they require?
- How would they prefer to discover the solutions to their problems?
You’ll have a better understanding of your target audience by responding to these questions. Additionally, you can go further by including more particular inquiries like these:
- What is their age?
- What do they do for a living?
- How much schooling do they have?
- How knowledgeable are they on the topic of your blog?
In the eCommerce sector, these audience profiles are sometimes referred to as “buyer personas.”
The Next Step.
Next, you want to write about some of the burning questions that your readers want to be answered. And where are some of the best places to find out the questions your “niche” want responded to?
- Use content tools. Tools like BuzzSumo were made for helping you find content ideas.
- Send out a customer survey. What is your audience looking for?
Start an online survey. Find out what your audience want answering. There are a lot of online surveys that can be easily made, and some for free. Question Pro is one of many.
- Find popular blogs in your industry via online forums.
Some of the best places to look are online sites like Quora and LinkedIn. Join some Facebook groups that are relevant to your niche and track the most common questions that are asked. Then write your blog around those questions.
- Do keyword research.
Both content writers and SEO specialists use the approach of keyword research. It assists you in learning the precise phrases and words that people use to search for particular material on Google and other search engines.
Beginners typically only use their best assumptions when producing material. As you can expect, this tactic is hit or miss.
There is a good risk that your content won’t rank highly in search engines if you adopt the “best-guess” technique.
That may be due to the fact that no one is using the keywords you used, or it may be that there is simply too much competition.
My Keywords for this blog are “Learn How to get More Blog Traffic” And I used a tool called jaaxy to help me discover the phrase that is best for my blog. Lets look closer.
You can find out more about Keyword research tools here “What is a Keyword Research tool”
In a nutshell, a keyword research tool helps readers find answers to their questions. For example, when you type into Google or your preferred search engine the information you want answered like “What is a Keyword Research tool”
Once you have asked your question in the search engine, it will come back with a lot of different sites offering you the answer to your question. You then choose which site you go to for the answer. And if YOU have chosen the right keyword or keywords, your blog should be on or close to page 1. Just think, how many times have you gone past the first few pages to look for your answer. So, keywords can be a make or break for your business. And it can not be something you do on an ad-hoc basis.
What Does it Mean?
Content writers and SEO specialists use keyword research tools. It helps them in finding the precise phrases and words that people use to search for particular content on Google and other search engines.
Google, Bing, and Yahoo use search engine crawling to find new content so they can point users to the most pertinent pages, websites, or videos.
Crawlers and spiders, robots that search for new websites and content pertinent to your search request, are sent out.
You will have a better chance of being found by Google, Bing, and Yahoo if you use a keyword research tool. This will move your website up the list closer to the top. And a good SEO plan will also help you with this.
SEO and getting it right.
The process of increasing the volume and quality of traffic to your website through organic (natural, non-paid) methods is known as SEO (search engine optimization).
A higher rank increases your brand’s online visibility when a consumer searches for a phrase in their field. You’ll therefore have more opportunities to turn high-quality leads into customers.
And when I say a higher rank, I mean the closer your webpage is to page 1 in Google, Yahoo or Bing.
Why is it Important.
Understanding the many components of SEO and how they interact is essential to understanding why SEO is so important.
Simply said, SEO is crucial because it makes your website more visible, which attracts more visitors and gives you the chance to convert them into paying clients.
Additionally, it’s a terrific method to build relationships with prospects, increase brand recognition, and position yourself as a knowledgeable authority in your industry.
You can read more about SEO here in one of my posts. “Why are SEO Rankings Important“
We know that we must publish reliable high quality content and we must (If we want to increase our readership) write and publish consistently. And what does consistently mean. Well for me it means at the very least 3 times a week but preferably daily. Just like any business, we have to open the doors daily if we want to have more customers.
Updating old content is crucial. There are many websites out there that have outdated content that basically means the owner of that website does not care about their readers. And the same goes true for old and underperforming content, if it is not producing anything of note, it is probably time to delete it.
The two last things I think are a must for any website or blog to consider are these; backlinks and social media.
Although you’ve created excellent content, no organic traffic is coming to your website. Is it accurate to say that all you need to do to get visitors is offer fantastic content? Wrong.
Producing top-notch content doesn’t ensure that search engines will find it, either.
One of the best strategies to boost traffic and domain authority is through backlinks. As a website owner, you must learn how to obtain backlinks to your website. What then are they?
Backlinks are clickable links that lead from one website to another. Google and other top search engines view backlinks as “votes” for a certain website. Pages with a lot of backlinks typically have higher organic search engine rankings.
How to obtain Backlinks
Your article is already written and available online. The question “How do I get backlinks to my website?” may be one you’re asking right now. Especially for small businesses, this is frequently the most challenging component of SEO.
Some of the ways of obtaining backlinks without paying for them can be put under these headings.
- Unlinked Mentions.
- Guest Blogs.
- Broken Link method.
- Help a Reporter out (HARO)
- Backlinks from images.
And you can find out what these are and how to get them from my past post ” How to build traffic with backlinks“
Once you have your article written and prettied it up with images and inserted internal and external links, that’s it, right. Wrong, now you need to promote it through Social Media. And I don’t mean sending it out to every social media website you can think of, whether they know you or not.
There are a lot of social media websites, but the majority of us only use a few of the most popular ones, including Facebook and Twitter.
Obviously, you need to concentrate on these if you want to increase visitors to your blog.
However, depending on the subject matter of your blog, you can succeed more on less popular social media sites.
For instance, if your site is about starting businesses, LinkedIn may have more interested users.
Instagram might be the platform you should prioritize if you run a lifestyle or fashion blog.
You may always take the time to respond to user queries on Quora to create backlinks and boost blog traffic.
However, if you go for the organic approach I would suggest to find a relevant group to join rather than just posting your content across the whole of your chosen media platform. For example if you have a website for teaching English as a second language you would want to join a group that has the same content.
Facebook, LinkedIn, Quora and many others have groups for most niches. It is much better and more effective to target the people who will benefit the most from your blogs.
This is but an overview of how to increase traffic to your blog and website. I have written extensively about most of the points covered here. However, if there is anything I have missed or anything else you need, feel free to leave me a comment.
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