Why make a Landing Page.
With over 4.95 billion Internet users globally as of January 2022, with internet penetration already at 62.5 percent of the world’s total population, your WordPress website has a vast potential audience.
To take advantage of this Internet traffic trend, you’ll need more than a beautiful WordPress site, you’ll need a strategy to catch user interest, get them to submit their contact information, and then generate and deliver content that they want to see.
A fantastic WordPress landing page is the quickest way to success.
Here’s why landing pages are important, what they offer, how to make a landing page in WordPress, and what tools are available to make the process easier.
Home Page versus Landing Page.
Many people confuse the homepage of a website with the landing page.
When visitors come to your WordPress site, the homepage is the first page they view. This page usually includes information about your firm or business, such as the name of your company (if applicable), related photographs, and links to other product pages or material on your website.
While your homepage may draw visitors’ attention and urge them to spend more time on your WordPress site, landing pages are intended to capture visitor information and produce business leads.
What is a landing page?
A landing page is a web page that is designed to convert visitors into leads. A landing page’s goal is to follow through on any promises made in your content.
It’s the next step in the conversion process from visitor to customer. In exchange for supplying contact information, your landing page allows you to make a special offer, provide information, or bargain.
It’s an excellent addition to any marketing or public relations strategy. After clicking on a search engine optimized result, an email marketing campaign, a social media campaign, or an online advertisement, this page may appear.
This kind of marketing is essential for generating leads, reaching the right customers, and directing your marketing strategy.
There’s no reason to stick to just one landing page or even just one landing page at a time. Many marketing experts would urge you to keep multiple landing pages, each geared at a distinct segment of your customer base.
What does a Landing page look like?
The structure, layout, and design of landing pages vary based on the type of business and resources available. Despite this, they all have the same set of features: form fields for capturing visitor information.
It’s entirely up to you what information is sought, some websites only ask for email addresses in order to send newsletters or eBook links. Others, on the other hand, desire more specific information, such as a person’s name and phone number, in exchange for special offers or discounts.
Let us look a bit closer at this.
Some different types of Landing Pages.
Squeeze page.
The squeeze page, also known as a lead capture page or an opt-in page, is used to collect data from website users. Typically, personal information such as a name, email address, and/or phone number is supplied.
There is usually only one call-to-action button on a squeeze page for visitors to submit their information and no further navigation. The corporation can then send an email, SMS messaging, or social media marketing campaigns using the visitor’s information. A squeeze page often has a headline, copy, one or two images, and a form.
Long-Form Landing Page.
Long-form landing pages also referred to as sales letters in the digital marketing world, are the digital marketing counterpart of infomercials.
They focus on the benefits of the product, repeating them until the reader is convinced that they must purchase what the company is selling. On the long-form landing page, the visitor is provided a detailed explanation of the offer.
Click-Through Landing Page.
The page has sufficient information on the offer, with an emphasis on the benefits and a general description of the product or service. There is no off-page navigation on this page.
The single button on a click-through landing page is the one that brings the user to a page where they may make a purchase.
A click-through landing page doesn’t have to be overly long to be effective. It should, however, clarify why the visitor should purchase the item.
Video landing page.
A video landing page could be just a video or a video plus some accompanying content. The video should convey the value of the product or service and inspire enthusiasm for it.
It should last a few minutes, but not so long that the audience gets bored. A video landing page should have a headline and a video, but other content and pictures might also help.
My favorite Plug-Ins to build a Landing page.
Elementor.
Elementor is one of the most popular landing page plugins available, with over 5,000,000 active installs. It provides both easy-to-use functionalities for new businesses and more powerful options for established businesses.
Elementor is a one-stop shop that allows you to manage every aspect of your website’s workflow and effortlessly scales from single blogs and pages to numerous branded sites.
You don’t need any technical knowledge to use Elementor to create your WordPress landing page because it’s a drag-and-drop builder.
Divi.
Divi is a WordPress visual builder with extensive features. Many components are included in the plugin that you may utilize to optimize your landing page for conversions.
This plugin provides a complete “what you see is what you get” (WYSIWYG) experience, allowing you to see your work in real-time. Divi also allows you to go back in time and undo mistakes or recover prior design templates by going through your complete design history.
Divi also has 800+ predefined designs, 100+ entire website bundles, and 40+ website elements, which make it ideal for creating landing pages. Find out more about “ What is Divi”
Optimize Press
Optimize Press is a WordPress theme that also contains a landing page plugin. For creating landing pages, squeeze pages, and sales pages, Optimize Press features various templates, a drag-and-drop editor, and more.
This plugin, which is available as an annual subscription, also contains a variety of additional elements and button styles for greater personalization.
Optin Forms.
Optin Forms is a free plugin that allows you to construct a range of one- and two-step opt-in forms fast and effectively. Optin Forms comes with five pre-designed templates that may be customized in terms of fonts, colors, and other components, and it integrates with top email providers to collect email addresses and run email campaigns.
Conclusion
Successful lead generation tactics can raise brand awareness and provide means to communicate with visitors long after they’ve left your site.
The finest WordPress lead generation plugins may help convert “lookers” into “buyers” by providing tools for designing an opt-in box, collecting email addresses, and more. So try them out and increase your revenue.
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