What is Google Adsense?
Google Adsense is a service provided by Google. It connects your website with advertisers who are willing to pay you to let them advertise on your site.
Like everything, there are pros and cons to this service depending on your mindset. Let us look at the pros first.
Pros of Google Adsense.
If you already have a website and are providing content, Google Adsense is a great method to generate money from what you’re currently doing. Here are a few compelling arguments for using Google Adsense.
Reach
Adsense is one of the most popular platforms for companies looking to advertise on the internet. That means it’s a simple method to get into a vast network of people who are prepared to pay to ensure their advertising is seen.
Google Adsense is based on a bidding basis, which means you’ll always get the most money for each click.
Targeted.
Advertisers can target their adverts so that they are more likely to reach the correct audience. This is beneficial to you as well.
Because it means your visitors will be more likely to see advertising that is relevant to them, and you will be more likely to profit from their clicks.
Choices.
The Adsense platform allows you to choose the types of advertisements you want to appear on your site and makes it simple to ban any ads or advertisers you don’t want to appear.
This is critical since you’ve worked hard to earn your readers’ confidence, and you don’t want to jeopardize it by displaying inappropriate advertisements.
Cons of Google Adsense
Site Age.
Before applying for AdSense, publishers from some countries like China and India must have their site up and running for at least six months.
This action was taken, according to Google, to safeguard the ad network’s quality and protect the interests of existing advertisers and publishers. To avoid rejection, it is therefore wise to wait 6 months before applying for AdSense.
Language support.
Only the languages listed in the image below are supported by AdSense. You couldn’t use AdSense if you wanted to use a different language.
Page speed is affected.
Google loads AdSense advertising from the server using asynchronous JavaScript. This will allow the advertising to load without interfering with the content. However, this will not help much in terms of increasing page speed.
Social sites and traffic.
Google doesn’t like it when publishers obtain traffic from social media sites like Facebook. Using free traffic exchange programs is strictly prohibited. If you want a lot of social traffic, AdSense isn’t for you.
At the very least, you shouldn’t put AdSense advertising on social landing pages. Google has the power to revoke your hard-earned cash for allegedly illegal acts without even informing you of the reason.
Lifetime bans.
If Google finds any invalid clicks generated from your publisher id, you will be banned for life. There’s a good chance that someone regularly clicks on your advertising or that a bot creates ad impressions without your knowledge.
Without any deception on your part, you might face a lifelong ban.
How to create an Account.
Go to the Google AdSense site and you will see a green button that says, begin. Click on that.
After that, you’ll be taken to a page with a form on which you’ll be asked for your website, email address, and whether or not you want emails with performance recommendations.
You’ll need to use an email associated with a Google account, so if you’re already using Gmail or Google Analytics, use that email.
You’ll be asked to provide your nationality and agree to the terms after that. Now click on the blue button labeled “Create Account,”.
After you’ve completed this step, Google will send you an email with instructions on how to proceed:
- Provide Adsense with your payment address. You’ll see a form when you first log into Adsense that will allow you to do this
- Verify your phone number. This step is only required in some countries, but you’ll see a note when you’re logged in letting you know if it’s necessary for you
- Add the code provided to your website. This confirms for Google that the website is yours and officially connects it to your Adsense account.
Then you will get your welcome to AdSense message.
Find out more here about setting up Google Adsense.
Set up your ads.
You can begin setting up adverts on your page once your account has been approved. Select My Ads from the menu on the left side of the screen after logging into your Adsense account.
To create a new ad unit, click the New Ad Unit button. Then pick on a name for your advertisement. The name is only for your internal use and to distinguish it from other adverts on the site that you have enabled.
What type of ad do you want?
You can decide the format of ad you want on your website. If you wish for more than one ad, you can repeat the process later to add others.
On the following page, you’ll be able to customize the ad size and colors. ‘Responsive” is one of the size possibilities, which implies that rather than the ad being the same size and shape every time, Google will determine the ideal size based on the space available in the browser and device a visitor is using.
After you’ve finished filling up this page’s choices, click Save. Google will provide you with the ad code to paste on the web page where the ad will appear.
Conclusion
Always keep the customer experience in mind while creating adverts for your website. You don’t want advertising that is extremely distracting, make the page look cluttered, or block the text to put off your regular readers.
This is the most straightforward approach to losing readers.
What kind of ads do you like to see? My preference is to not attach any adverts other than those that I place myself.
Stephen is a blogger and copywriter and founder of Kool Affiliates. He provides information to others in the online world.
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